Do you wish to advertise your brand in the posh societies of the Eastern region? Are you looking to build a loyal customer base in the largest city in the Eastern part of the country? If such is the case, then you should go for Apartment advertising in Kolkata. The city has several residential complexes throughout the city and the suburbs.
As a matter of fact, the city has been having mammoth residential projects for the past few years. These residential societies add to the life and soul of the city. Influential people from all around the country live in such apartments. Therefore, it is only wise for a marketer to engage in branding activities in these residential societies. In these residential areas, people from the same socio-economic backgrounds reside. So, if you wish to target a specific demographic of people, apartment or RWA advertising can help you achieve so.
Besides this, with RWA or apartment advertising, you will also be able to concentrate on your brand reach in a specific area. For instance, with RWA Gate Branding, you will be able to advertise your product or service to the apartment dwellers as well as the people in the nearby areas. Thus with RWA Gate branding, you can also attempt for geo-targeting for your brand. Additionally, because of the high profile status and the architecture of these apartments, they already become the point of attraction for the onlookers.
The advertising options available in residential societies or apartments in Kolkata:
There are quite a few options on offer for advertising in apartments or residential societies in Kolkata. They are:
- Lift Posters: Posters featuring the advertisement of the brand will be placed on the backlit panels in the lifts of the apartments. These panels are usually 18 inches by 24 inches in measurement.
- Kiosks: Setting up kiosks is one of the most interactive ways of advertising your brand to the consumers. By doing this, your representatives will be able to answer all the brand-related queries. Along with this, the representatives manning the kiosks will also be able to distribute pamphlets, leaflets, and brochures of the brand to make sure that the recall value of the brand is high, even long after the people have left the kiosk counters.
- Digital Screens: The digital screens present in the lobby of the apartment near the elevators can also act as a probable advertising option. Usually, digital screens remain operational for 12 hours a day. They play ads for nearly 180 to 200 times per day. These digital screens are seldom placed in the community hall of the apartment too.
So, plan an effectual and poignant branding campaign in Kolkata by incorporating advertisements in residential societies or apartments in the city to diversify your outreach.