Airport Branding in Kolkata
Kolkata, capital city of the state of West Bengal, has grown to be a major destination in the international map. People from all across the globe throng to the city to experience the beauty and the grandeur of the city along with absorbing the age-old vibe and the nostalgic elegance that the city exudes through its winding narrow lanes and archaic red buildings. The city known as the ‘Cultural Capital’ and the ‘City of Joy’ also attracts the curious interest of tourists due to the natural bounty and the ethnic legacy of the state.
Thousands of tourists throng the city as it serves as the gateway to the Bay of Bengal and to the mighty Himalayas which borders the northern part of the state. Kolkata Airport thus serves as a vantage point for branding activities in not only the city but also the Eastern Zone of the country due to its ever-expanding footfall among the regional, national and the international tourists. Airport Branding in Kolkata has a plethora of advantages, a few of which include:
- An ever-increasing visibility: As tourism and the cultural heritage of the state is getting a greater boost each day with ethnic festivals and the globalization of the cultural aspects of the state, tourists are flocking to Kolkata in an ever-increasing number. A craftily designed ad at the airport is sure to win the attention of people who enter and leave the city in thousands on a daily basis.
- Consolidation of brand relativity: Kolkata, in the last year, has seen the maximum growth in the number of aerial passengers among the top 12 airports in India and is currently ranked to be the fourth-largest airport in the country. Thus, an attractive advertisement campaign of your brand in both the domestic and the international airport terminal is bound to make your brand heard among the countless others struggling to make their mark in the city.
- Building the most reliable customer base: A thorough airport advertising venture in the city is sure to give your brand a boost in the sales and the business of the company in the near future as the people in the city recognize and regard brand image like no other ethnic group in the country. The degree of their acceptance of your brand will go a long way in consolidating your company’s stronghold in the East India and consequently, the South-East Asian market.