A PR agency is a body that works to tell a brand’s story uniquely. Above all, PR Agencies are responsible for giving your brand a new life in the competitive world of business. Though several companies see PR agencies as redundant and avoidable, it is a common misconception. In addition, PR agencies are crucial in building a unique identity for your brand, necessary to gain your audience’s attention. Therefore, PR agencies are an essential tool to understanding business and the market.
Besides, a Statista report has estimated that the world value of the PR market will cross more than $93bn dollars versus the $63.8bn dollars in 2018. Likewise, PR agencies are an essential part of every kind of business. As a result, India has a myriad of top-rated PR agencies.
In conclusion, this blog will list the top 10 PR agencies that you can consider to help your brand flourish:
1. Adfactors PR
Adfactors PR is one of the fastest evolving and most reputed PR conglomerates. Founded in 1997, the organization is a multi-specialist one that offers a whole range of PR services.
Also, a few of the services that Adfactors PR offers are:
- Corporate reputation,
- Public Affairs,
- Frontier Technology,
- Media Relations,
- Crisis Management, etc.
Besides, the company has been providing stellar services to more than 300 clients across 40 Indian cities. So, their base touches almost every business sector in the likes of prominent corporations, financial institutions, conglomerates, government institutions, and young start-ups.
Additionally, a few of the companies that they have collaborated with are:
- ICICI Bank,
- State Bank of India,
- Vodafone India,
- Bombay Stock Exchange,
- Cairn India,
- Larsen and Toubro (L&T), etc.
Finally, because of its dedication and excellence in its field, Adfactors PR has won a whole lot of awards. For instance, the Asia-Pacific-PA Consultancy of the Year (2018), Global Financial Agency (2015), Asia-Pac Consultancy of the Year (2013, 2015), etc., are a few of them.
2. Waggener Edstrom
Established in 1983, Waggener Edstrom believes in the intense power of communication. The company will build a catchy narrative around your brand to garner audiences’ attention. Besides, they have a track record of one of the most conversion rates among viewers, making them take positive action.
Moreover, their global team consists of 1000 PR experts, including data scientists, social media experts, and strategists. So, the composition of their team is proof of their understanding of the consumer, communication, technology, and health sectors. Also, the company is like an institution of communications that helps brands build a reputation and get the most outstanding ROIs.
Additionally, the services Waggener Edstrom offers are:
- Product campaigns,
- Corporate communications,
- Brand purpose,
- Management of crisis and issues, etc.
Furthermore, the company hires the best of the minds in the business. The clients that Waggener Edstrom has collaborated with are:
- Boehringer Ingelheim, etc.
3. Genesis Burson-Marsteller
If you are looking for a leading global PR company, Genesis Burson is the one to go for. Founded in 1992, they have been helping businesses for the last 25 years and have expanded their services to 110 countries worldwide. In addition, with their global experience and expertise, they help brands to build effective, successful campaigns.
Moreover, Genesis Burson-Marsteller intends to help brands with campaign execution and strategic thinking, setting stellar benchmarks with their imagination and creative prowess.
Besides, other services offered by Genesis Burson-Marsteller are:
- Public affairs,
- Public relations,
- Digital strategies,
- Business divisions,
- Crisis and reputation management, etc.
Additionally, some of the brands who have partnered with Genesis-Burson Marsteller are:
- Pitney Bowes Business Insight,
- Newby India,
- Dolby Technologies India, etc.
Edelman is a leading name among global communication agencies. The company has helped several upcoming and big organizations with their businesses. Moreover, their team consists of 300 professionals, each of them experts in their own areas.
Furthermore, established in 1952, Edelman offers their clients a global approach and integrated network in building an impressive and strong reputation for their campaigns. Besides, the company’s team has insights into different cultures and issues around the world. Therefore, the team can add a regional and personal touch that resonates with people in the brand campaigns.
Due to their dedicated efforts, they have won several awards. For instance, the South Asia PR Agency of the Year – India in 2012,2013, 2015, and 2017. Additionally, some of the services that Edelman offers are:
- Public affairs,
- Employee engagement,
- Media research and analysis,
- Creatives, etc.
Lastly, among the hundreds of clients that they have served, a few of them include:
- Hewlett-Packard, etc.
5. Weber Shandwick
Established in 2001, this 20-year-old PR company is a league on its own. Since its inception, the company has been delivering a closer engagement of the brands with their consumers. Also, Weber Shandwick has their offices in six continents because of the endearing results that they have produced for their clients.
Moreover, if you hire Weber Shandwick for your PR solutions, you can be assured of getting local and global expertise for your campaigns. In addition, their consistent narrative ways have always struck a chord with the consumers. As they have excellent PR skills and two decades of experience, they are well-informed about the ever-evolving landscape of business, culture, and technology.
Also, a few of the services Weber Shandwick offer to their clients are:
- Consumer marketing,
- Digital communications,
- Media training,
- Business marketing,
- Corporate relations,
- Issues and crisis management, etc.
Furthermore, to name a few of the famous clients, Weber Shandwick has worked with:
- General Motors, etc.
6. Perfect Relations
With an insightful understanding of South Asia’s culture and market, Perfect Relations understands the preferences and needs of the clients well. The company started its journey in 1992. It soon became a communication and image management firm for companies.
Moreover, they have offices in 14 cities in India, including Mumbai, Delhi, Kolkata, Bangalore, etc., and have collaborated with several clients. Also, their working approach includes a thorough understanding of the brand and then build robust campaign strategies for it.
From working with an MNC giant, a start-up, a pan-South Asia concept campaign to a sports team and even an upcoming cultural icon, the company has helped all.
Additionally, a few big names with which the company has worked include:
- Bharti Airtel Ltd.,
- Honda Motor Co.,
- Nokia, etc.
Also, the services that Perfect Relations offers are:
- Investor relations,
- Seminar and conferences,
- Advisory and consulting services,
- Digital media networking,
- Social media networking, etc.
7. MSLGroup India
Established in 1989, MSLGroup is one of the best and oldest Indian PR agencies. Recently, they have stepped into the global domain. Above all, the company helps build brands by actively providing creative thinking and strategic counseling strategies. In addition, the company develops and aids in executing effective campaigns for brands to their sales and promotion.
Besides, they are known to engage in multiple perspectives and overall thinking to deliver impact and build brand influence. In conclusion, because of their services, the PR firm was won several awards. For instance, South Asia Consultancy of Year in 2019 by PR Week, Large Agency of the Year by The Economic Times (Kaleido Awards), etc.
Furthermore, the clients they have worked with include:
- Changi Airport Group,
- Videocon D2H,
- Sobha Developers,
- Monster Energy Drink, etc.
Also, a few of the services that MSLGroup India provides to its clients are:
- Consumer marketing,
- Financial communications,
- Digital media campaigning,
- Social media assistance,
Policy and regulatory communications, etc.
8. Madison Communications
The company began its journey in 1988 with Godrej & Nelco accounts. Over the next 31 years, the company has marveled in the world of communications. Madison World is India’s own company that is the largest. This diversified communications company has over 24 business units overlooking 11 specialized fields.
Moreover, Madison communications use expertise, creativity, insights, experience, and business prowess to keep their clients’ cash registers ticking. Consequently, Madison Communications has been challenging the mainstream communications processes and is leading the way for others to follow.
Besides these, India’s biggest home-grown diversified communication company has dealt with:
- Kraft Foods,
- Chevrolet, among others.
Finally, the services Madison Communications provides are:
- Business analytics,
- PR and entertainment,
- Mobile campaigning,
- Media, etc.
9. GroupM India
With 400 offices worldwide, GroupM was established in 2003. Above all, the company is a provider of data-driven digital marketing services with six agencies. Since they have their main headquarters in New York City, they have unparalleled expertise in global operations. So, clients can expect local and international expertise from the communications firm.
Moreover, GroupM India offers media and advertising services in several domains. For instance – sponsorships, social media marketing, consumer research, sports marketing, etc., are the most preferred by the company’s clients.
Furthermore, the firm favors investing in technology to mold businesses and hence, profits and futures of its clients. A few of the clientele of GroupM India are:
- Indian Oil,
- Essence, etc.
In conclusion, the enlisted services of GroupM India include:
- Media strategy,
- Client services,
- Media investment,
- Data science; and
- Technology development.
10. Ogilvy PR
Ogilvy is one of the oldest operating communication firms. Founded in 1928, it started its operations from its New York office. Since then, Ogilvy has expanded its functions to reach 83 countries across 131 offices.
Moreover, Ogilvy is the go-to company in India for businesses to grow. Likewise, this award-winning communication agency provides customized business strategies to its brands. As a result, they use an integrated approach to suit the brands’ needs the best. Also, the company designs campaigns to produce culture-changing, unique and iconic marketing campaigns. As a result, the company has been shaping pop culture ever since its inception.
Furthermore, the company’s clientele includes the following famous names:
- Coke Zero,
- Tiffany & Co., etc.
Finally, the services provided by Ogilvy PR include:
- Brand Strategy,
- Digital transformation,
- Customer engagement and commerce,
- PR and influence; and