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DOOH Advertisement Options In Kolkata

3 min read
DOOH Advertisement, DOOH Ads, Digital out of home screens, Best DOOH Ad Agency

The introduction of digital technology has changed the way ad agencies work. They are able to offer better flexibility and visibility to customers. DOOH Advertisement is an excellent way to publicize a brand in metros where people are always on the move. 

Kolkata, one of the oldest commercial centers in India, is a vibrant city with people always on the move offering excellent scope for DOOH advertisement. There are various digital options available to expose your brand to the public in Kolkata.

Taxi Top DOOH Boards

Nobody can miss the ubiquitous yellow cabs of Kolkata. They are there everywhere and are an affordable way to reach places in the City of Joy. Placing digital boards on top of these vehicles is an excellent way for your brand to gain visibility and publicity. As the taxis move to almost every corner of the city, the reach is very wide. It is also possible to change the message on the signboards very quickly depending on the requirement.

Bus Shelters

Any busy city depends a lot on bus transport. Kolkata is no different. The bus shelters are crowded and can be an excellent spot for DOOH signboards. The bus shelter offers you the possibility of having digital boards of various sizes. You can also choose to brand the whole bus shelter to gain more publicity. You get the best content flexibility with bus shelter advertising. The visibility is not limited to bus travelers. Anyone using the road can see the ads. 

Airport Advertising

Airports are ideal for advertising. People spend many hours without anything much to do. It is a time that they look around. Attractive DOOH boards can be placed in various places inside the airport building and within its premises. Airports offer a variety of placement options. Airport users are mostly from the affluent section of society and hence have good purchase capacity. People who travel are also mostly decision-makers and it is beneficial to influence them. 

Metro Station Advertising

One of the first metro services in India, Kolkata metro trains are used by a large number of people daily. This means that the stations offer excellent publicity opportunities. People waiting at the stations cannot avoid looking at the bright and attractive digital boards. You have the option of advertising both on the platforms as well as the station building. Digital signboards of different sizes are available for advertising. 

Digital Hoardings

Nothing can beat the impact of a huge hoarding on the road. Digital boards on roadsides are still considered one of the most powerful advertisement mediums. These boards are seen by a divergent group of customers and can be used to promote almost any product. The slow-moving traffic on Kolkata roads ensures that people get time to consume the content on these boards. The messages on these boards can be easily changed as per the needs of the client. 

Conclusion

Digital technology enables advertising to be more attractive. Products can be represented more accurately. Messages can be quickly changed as per the requirement of the customers. This certainly is the future of advertisement.