Fresh tenders for Ludhiana Bus Queue Shelters
6 min read
Ludhiana Bus Shelter Advertising
Fresh tenders for Ludhiana Bus Queue Shelters.
Ludhiana’s Municipal Corporation has been directed to publish new tender for awarding media rights on bus in the city. Navjot Singh Sidhu, minister of Punjab Local Bodies has shown concerned over existing bus queue shelters and has also urged the corporation to float fresh tenders. He was also miffed with the fact that necessary actions were not taken by the concerned officials when the scam relating to the construction bus queue shelters had come up.
The fresh tenders will be in accordance to the new advertisement policy. New firms will be awarded the Ludhiana’s bus queue shelter rights after the release of the new tenders. The tender aims at inviting new firms and signing a transparent contract, so that civic body can generate good income too.
A private firm was given the permission to construct and generate income for four years from the bus queue shelters, during the SAD-BJP tenure. Now, the minister wants new tenders to be released for advertising projects as soon as possible. Although, on March 21, ‘The Punjab Municipal outdoor Advertisement Policy 2018’ was announced, which was to be implement within a time span of two months, but has not been implemented yet.
Ludhiana Bus Shelter Advertising
Local bodies’ minister showed concerned over, why a particular firm backed by an Akali leader was being favoured and also instructed that the authorities must let go any such firm without delay. Now, the rights of Ludhiana bus queue shelter will only be given to a new firm via fresh tenders.
The Ludhiana bus queue shelter tenders will be released soon with the new Outdoor Advertising policy aiming at mutual benefit of the contractor, the government and of the commuters. The contract between the municipal corporation and the firm will focus on constructing of bus queue shelters and implementation of advertising projects to generate revenue.
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Brand promotion with Hoarding Rates in Punjab
| Mode of Advertising | Size (In Sq. Feet) | Rates ( Start from) |
|---|---|---|
| Hoardings | 12x8 | ₹ 10,000 |
| Unipoles | 10x10 | ₹ 5,000 |
| Skywalk | 12x8 | ₹ 40,000 |
| Bus Shelter | 12x8 | ₹ 1,20,000 |
| Metro Pillar | 12x8 | ₹ 18,000 |
| Digital OOH | 10x10 | ₹ 30,000 |
FAQ’s for Outdoor Advertising in India-
All forms of advertising which is carried out outdoors, eg. Outdoor Hoardings, outdoor billboards, various Transit media advertising like Bus Branding, Train advertising, Car branding, Pole kiosk advertising, Gantry Ads etc. comes under category of “Outdoor Advertising”.
Outdoor Hoardings in India are considered as Traditional form of Advertising which is highly relevant in today’s times as well. Other options of outdoor advertisement in India are Transit Media, Tech Park Ads, and Bus Shelters etc.
Hoardings are big size display boards which you often see on the roadside. Hoardings provide ad spaces to advertisers to showcase their products and services and are usually owned by Private players, Government Municipal bodies, various corporates etc.
No. There are many illegal Hoardings that have come up in Indian cities. Government Municipal corporations continuously work to address the menace of illegal Hoardings in order to safeguard the interests of genuine media owners who pays legitimate taxes to the government.
Prices of hoardings in India are decided by location, size, lit/non-lit, number of footfalls in vicinity or the traffic etc.
MyHoardings.com is a platform that gives you the facility to check the prices of the Hoardings in India, location of the Hoardings, the size and the type of Billboard before booking them online. Please contact us at + 91 9953-847639 to check the availability of the India Hoardings you have selected.
MyHoardings.com will provide you campaign start and end date images. We also provide paid monitoring service in case client need continuous monitoring of the Outdoor Media on display.
Average cost of advertising on Hoardings depends on many parameters like, the locality of the Hoardings, Size of the Billboard, whether it is Lit or Non-Lit, the time of year when the ad has to be placed. Usually rates are high during festive season when various brands have more marketing budget to improve their sales figures.
It again depends on various factors. Usually average size Hoardings are booked for a normal period of one month however there are Billboard sites which are located on very premium locations and come up with a very huge amount for advertising, are also available to be booked for single one day, weekly etc.
Lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people who you see them during night as well. Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night it in absence of electricity.
Front Lit Hoardings are illuminated using bulbs/LED that are placed in front of the Billboard and flashes light on the Hoarding, However in case of backlit Hoardings the source of light is behind the Hoarding rather than in front.
Total rental comprises of Rental + Printing + Mounting + Taxes (Monitoring Extra). The rentals for hoarding in India are subject to changes depending on various factors. We encourage you to contact MyHoardings at +91 995384-7639 or drop us an email at business [at] myhoardings.com to confirm final rates.
MyHoardings.com will be happy to be your End-to-End advertisement partner in India .We take care from designing to printing to mounting of billboards. For complete services, we want to ensure your ad campaign goes live without any glitches and provide you the maximum ROI for your investments on marketing.
Usually a single Hoarding can also be booked for advertising purposes.
In case of natural disasters when the ad on display Hoardings get damaged, Client have to bear printing and mounting charges and “Advertisement” can be displayed for the booked space until rental period ends, without any issues.
Yes. The ad creative can be changed while the campaign is live. However printing and mounting charges has to be additionally borne by the client for the same. Minimum campaign duration in such cases is 1 month.
Yes. You may ask MyHoardings.com representative for offers in case the Hoarding campaign in India is more than 3 months.
MyHoardings provide end to end brand promotion services in India ranging from Target audience identification to Media planning, Media Buying and Media selection to campaign execution and monitoring services to report submission.
