IT Park Advertising
Information technology parks abbreviated as IT parks are designed as hub of firms that are engaged in offering information technology and science services. The infrastructure of IT parks is specifically designed to deliver high speed connectivity and telecommunication services. India has many world class IT Parks such as Electronics City- Bangalore, Magarpatta- Pune, HITECH City-Hyderabad, Infotech Park- Mumbai, DLF IT Park-Noida, Cyber City- Gurugram and many more in major Indian cities.
IT Park advertising falls under niche advertising, where the target audience is limited to business men, professionals, employees, visitors and expatriate workers. The advertising strategy at IT Park is different than advertising strategy used at any other place as the target audience here is educated, working class, informed and decision makers. Therefore, the communication message has to be very impactful, candid and visually appealing.
Which brands can make use of IT park advertising?
The most common products and services that can be promoted at IT parks include:
- Financial ( Banking and life insurance) services
- Health Care services
- Fast Food chains
- Automobile Services
- Food and Beverage brands
- Network service provider brands
- Clothing line
- Travel services
What is target audience at IT parks?
IT parks has an affluent set of target audience that might include:
- Business Men
- Company Professionals
- Foreign Delegates
- Expatriate workers
IT parks most include male employees, which are decision makers for any finance related services or products that might be needed on personal front. The target audience at IT Park consist of employees with annual income of approximately 5-10 Lakh. The age group of the employees varies from 25-30 while the visitors fall between the age group of 31-45years. These demographics help the advertisers to build an advertising campaign that resonates with the target audience and motivates them to buy a product or service.
Advertisers can make use of various locations within the IT parks to communicate their message. Best suited location for IT park advertising include:
- Parking Area
- Common Walkways
- Company Lobby
- Food courts
- Waiting Areas
Brands can adopt different advertising mediums such as Pole kiosks, Signage, Elevator door ads etc for reaching the target audience.
What are the benefits of IT Park advertising?
Various brands prefer IT park advertising because it is:
- Cost-effective: The communication message is designed for a specific set of audience and not for masses.
- Promotes brand loyalty: The target audience at IT Park is brand conscious and does not include brand switchers.
- Increased sales: As the target audience has high purchasing power and mostly include decision makers, the brands promoted at IT parks are more likely to have higher sales.
As stated above IT park advertising is part of niche advertising where the target audience is bounded by common factors such lifestyle, income, purchasing power, brand consciousness and income levels. Only selective brands and services can benefit themselves from IT park advertising. These brands must have a significant motive to promote themselves that a potential buyer can relate to.
FAQ’s for IT Park Advertising
Tech Park Advertising consist of showcasing client product/services inside an IT park on spaces where it’s clearly visible and can make a statement to the professionals working there. It consists of media like Signages, Food Court pillars and tables, Cycle docking stations, Parking area, LED screens etc.
What are various ad options for advertising inside Corporate IT offices in Mumbai, Bengaluru and Delhi?
Signages | Lift Door Ads | Food Court Ads | Cycle Docking Stations | Kiosks | Parking Entrance Ads | Signages. Kiosk advertising, Standee and Lift advertising are most commonly used media’s for Ad campaigns.
Advertising campaign duration in Gurugram depends on media selected. A Kiosk can be booked even for a day, whereas ads on Billboards and Cycle docking stations are booked for minimum of 1 month.
Do MyHoardings also provide monitoring services while ds are live in IT Parks of Chennai, Noida and Gurugram?
Monitoring services are also provided by MyHoardings to provide Daily / Weekly updates regarding mounted media in IT parks for an additional cost..
Total cost of Office Space Advertising consist of Rentals, Printing, Mounting and Permissions.
List of companies and data regarding number employees working in DLF Cyber Hub offices is available.
Yes. MyHoardings platform provide facility to book and pay online for an Ad Space in IT Parks.
Is the cost of promoters already included for placing Kiosks in common areas of Software offices in India?
No. Promoters have to be paid additionally. The mentioned priced is ONLY for Kiosk rentals in corporate offices.
Yes we can. Food court Pillars, Wall areas, Tables and Kiosks are available for Ads in Bengaluru, Kolkata and Mumbai IT Tech Parks.
Do we need separate authorization letters and permissions for advertising inside office campus spaces in Indian metro cities?
MyHoardings take care of all necessary permissions and NOC’s required for your Ad Campaign.
There are limitations for certain industry Ads for DLF Cyber Hub Tech Park. Call +91 9953-847639 to know more.
What are payment terms for planning and carrying out IT Tech Park ad campaigns in IT Hub corporate offices?
Payment is 100 % Advance for first campaign. Recurring Ad bookings are defined with separate criterion.
Are ad spaces on “Cycle docking stations” available in all Software Tech Parks of Bengaluru and Delhi?
No. Ad on Cycle docking stations is available in selected IT Parks in Bengaluru, Gurgaon, Chennai and Hyderabad.
What proof do MyHoardings provide for advertising campaign execution evidence in Tech parks of Pune, Chennai and Gurugram?
Photos of first and last day of Ad campaign in Tech Parks will be provided to the customers.
Can MyHoardings provide the list of previous clients who opted for same Ad space in Tech Park be shared?
It can be shared in case a genuine need is there.
Signages are placed at locations with high footfall inside corporate offices, in order to ensure maximum visibility for your advertisement.
These are the most competitive rates compared to other industry peers. Still there is scope for discussions based on the size and duration of “Ad Booking” order.
Yes. MyHoardings is the leading advertising agency for IT Tech Park advertising services in Gurugram and can help you with professional designing services for your Ad creative for a price.
Yes. Contact +91 995384-7639 or drop your requirement at business [at] myhoardings.com