New OOH Advertising ideas keeping Mumbai streets attractive !!
OOH/ Out of Home advertising is an evergreen medium that captures the audience while they are out on the streets. The medium is old but its grip to catch audiences’ attention is still as fresh as new. Apart from being the most sought after medium to reach masses, the new trends in outdoor advertising like digitization, real time data monitoring, and internet based content manipulation etc have made this medium more powerful than ever.
Talking of metropolitan city like Mumbai, Outdoor advertising has its own role to play in reaching an audience that is saturated with conventional form of advertising such as Television commercials, radio ads and print ads.
Hoarding in Mumbai are not new, you will find them everywhere from busy roads to commercial areas to residential areas. The new is the trends that making OOH advertising more appealing and eye-catchy.
The latest OOH advertising trends painting the Mumbai streets include:
- Hydraulic Mobile Displays: These are large hoardings mounted on mobile trucks or vans. These displays can be both static and digital and may include audio or video messages. These hydraulic displays move around the city at designated locations and for a limited time duration. To run these vans or trucks, the advertising agency has to take permissions from the government authorities like Municipal Corporation and Mumbai Traffic Police.
- Digital Signage: Who can forget the ‘Times Square’ in New York City, even those who have not visited the place, remember it from the scenes from Bollywood movies. What makes Times Square so attractive is nothing but Digital Signage of all types glittering at one place. The same trend is coming to Mumbai where busy markets and roads are getting makeover through attractive digital displays.
- Real-time monitoring and customization: Be it digital screens, digital signage or digital hoardings, the fact the digital advertising can be customized and monitored on the basis of real-time data, makes it more measurable, cost-effective and money and time saving trend. The advertisers can use one screen to display variety of brand messages to segmented audience by choosing the time of displaying the ad. For a brand that has both restaurants and schools can play different ads at different time of the day to grab the attention of segmented audience by booking one major hoarding at prime location of Mumbai.
The digital trends in outdoor advertising are giving new heights to outdoor advertising making it more budget friendly, highly effective and appealing. The innovative OOH advertising ideas are making the Mumbai streets more colorful and attractive.
FAQ’s for Outdoor Hoarding Advertisement –
|What is Outdoor Advertising?||All forms of advertising which is carried out outdoors,eg. Outdoor Hoardings, outdoor billboards, various Transit media advertising like Bus Branding, Train advertising, Car branding, Pole kiosk advertising, Gantry Ads etc. comes under category of “Outdoor Advertising”.|
|What is the meaning of outdoor advertising and main forms of Outdoor Advertising in India?||Outdoor Hoardings in India are considered as Traditional form of Advertising which is highly relevant in today’s times as well.|
|What are Hoardings?||Hoardings are big size display boards which you often see on the roadside. Hoardings provide ad spaces to advertisers to showcase their products and services and are usually owned by Private players, Government Municipal bodies, various corporates etc.|
|Are all the roadside Hoardings are legal?||No. There are many illegal Hoardings that have come up in Indian cities. Government Municipal corporations continuously work to address the menace of illegal Hoardings in order to safeguard the interests of genuine media owners who pays legitimate taxes to the government.|
|What are the parameters that decide rentals of outdoor Billboards / Hoardings in India?||Prices of hoardings in India are decided by location,size,lit/non-lit, number of footfalls in vicinity or the traffic etc.|
|How can I book Hoardings online in India ?||MyHoardings.com is a platform that gives you the facility to check the prices of the Hoardings, location of the Hoardings,the size and the type of Billboard before booking them online. Please contact us at + 91 9953-847639 to check the availability of the Hoardings you have selected.|
|How do we know whether a particular Hoarding is available in India for the tenure I am looking out?||MyHoardings.com will provide you campaign start and end date images.We also provide paid monitoring service in case client need continuous monitoring of the Outdoor Media on display.|
|What are the types of advertising apart from Outdoor Hoarding advertisement?||Apart from Outdoor hoarding, there are various types of advertisement options available to promote one’s product / services like Newspaper advertising, Radio advertising, TV advertising, Digital advertising, Cinema screen advertising, Mall advertising, IT Tech Park advertising and various Transit Media advertising like Bus branding, Car advertising, Train advertising, Mobile van advertising and Auto Rickshaw advertising in India.|
|What is the average cost of Hoardings in India?||Average cost of advertising on Hoardings depends on many parameters like, The locality of the Hoardings, Size of the Billboard, whether it is Lit or Non-Lit, the time of year when the ad has to be placed. Usually rates are high during festive season when various brands have more marketing budget to improve their sales figures.|
|What is the minimum period for which a hoarding can be booked?||It again depends on various factors. Usually average size Holdings are booked for a normal period of one month however there are Billboard sites which are located on very premium locations and come up with a very huge amount for advertising, are also available to be booked for single one day, weekly etc.|
|What are the disadvantages of outdoor advertising?||Outdoor advertising provide brand visibility only when people move out or while they travel. Usually the time spend by a commuter to watch an outdoor billboard is very less and NOT more than couple of seconds in most of cases unlike other modes of brand advertisement like Digital advertising, advertising at metro stations and inside RWA apartment lifts.|
|What is different between Lit and Non-Lit billboards / hoardings in India ?||Lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people who you see them during night as well. Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night it in absence of electricity.|
|What is the difference between Front Lit and Backlit hoardings?||Front Lit Hoardings are illuminated using bulbs/LED that are placed in front of the Billboard and flashes light on the Hoarding, However in case of backlit Hoardings the source of light is behind the Hoarding rather than in front.|
|What are the costs involved in a booking of Outdoor Hoardings advertisement space in India?||Total rental comprises of Rental + Printing + Mounting + Taxes (Monitoring Extra)|
|Who will take care of printing and mounting of creative that will be installed on the hoardings?||MyHoardings.com will be happy to be your End-to-End advertisement partner in India . We take care from designing to printing to mounting of billboards. For complete services, we want to ensure your ad campaign goes live without any glitches and provide you the maximum ROI for your investments on marketing.|
|What are advantages and disadvantages of advertising?||Advantages of advertising include Educating clients,tackling competition and elimination of multiple layers of middle-man. On the other hand cons of outdoor advertising include making survival of small businesses difficult, increasing cost of product/services, visual pollution etc.|
|What is the minimum quantity to be ordered if we want to book billboards for advertising our brand?||Usually a single Hoarding can be booked for advertising purposes.|
|What happens in case the Billboard gets damaged due to natural phenomena like Rain, Thunderstorm or Floods? Who has to bear the damage?||In case of natural disasters when the add on display Hoardings get damaged, Client have to bear printing and mounting charges and “Advertisement” can be displayed for the booked space until rental period ends, without any issues.|
|Can we change the creative during the campaign is live?||Yes. The ad creative can be changed while the campaign is live. However printing and mounting charges has to be additionally borne by the client for the same. Minimum campaign duration in such cases is 1 month.|