MyHoardings successfully executed a multi-city and multiple OOH media campaign for Raffles University, Rajasthan.
Campaign included multiple advertisement media such as Hoardings in various Tier-2 cities as Lucknow, Patna, Guwahati, Bus Shelters in Bhopal, Low Floor city buses and Mobile Van in Jaipur and Traffic Light Branding in Dehradun etc.
Hoardings / Uni-poles have been primarily chosen at prime locations in state capitals Patna and Bhopal in order to ensure brand message percolates fast among the targeted viewers and to showcase campus image and detailed courses offered with outdoor hoardings.
The choice of low floor buses in Jaipur was done in order to target the aspiring youth present in Jaipur from all across Rajasthan. Complete bus panel wrap on both sides and back panel ensure maximum visibility while the transit media is “ON” across Jaipur. Other smaller format options like traffic light branding and mobile van has also being utilized to cover more crowded areas in the cities.
The newly built bus shelters in Bhopal are managed by Bhopal municipal corporation provide ample ad space to showcase brands to the 18 Lakh+ city population. As per Surendra Kumar Director at MyHoardings.com), the media selection was carefully planned to touchbase areas which can provide maximum intended views for relevant category, i.e. Students for Raffles University.
Raffles University is trying to establish itself as leading name in higher education segment by offering PG and Diploma courses in various streams like Law, Management, Engineering, Applied science and Pharma to name a few. Choosing MyHoardings.com (Jugnoo Media Private Limited) as OOH media partner was a win-win condition for both us and Raffles as our wide range of outdoor media offering allow clients to choose the media with maximum impact in limited budget, says Surendra Kumar.
The campaign will be live for a period of 3 months as the session start dates varies from course to course.