DOOH Screen Ads on the rise across India
India is slowly and gradually waking up to the benefits of the digital counterpart of OOH, known as DOOH. The technology has taken the advertising industry by storm. Not only has DOOH revolutionized the advertising world but has also made OOH more result-driven. DOOH has also improved the impact of a static billboard. People often neglect billboards after a few days or months because they get used to the view of it. This is where DOOH advertising changes things.
Since these are programmed, the advertisements on the digital panels can be altered as per the wish of the advertisers. Consequently, DOOH has higher engagement with the brand than the older OOH counterpart. As a result, DOOH creates way more brand impressions and gives greater brand visibility. Furthermore, you can do away with mounting and printing charges with DOOH and design the campaign as per the demographics of an area. Also, DOOH is weather-proof which means that you don’t have to go checking on your billboards after a major storm or after severe rainfall.
The Best Indian DOOH Advertising Companies:
There are quite a few media agencies and organizations who have recently ventured into DOOH. However, all of them might not have the same experience and proficiency in helping you out with DOOH. To have a value-for-money service, you can bank on the following major media agencies for DOOH services.
- Global Advertisers, Mumbai: If you wish to place your absolute trust in your brand campaign, choose Global Advertisers. They have the credit of crafting the largest hoarding in Asia which is 16,800 sq. ft. in size. Additionally, they have a record of over 150,000 brand successful campaigns and product launches. So, to have the most efficient DOOH services, you can consult Global Advertisers.
- Armour Digital: You know that a media agency can never go wrong with an experience of over 14 years. The company is regarded to be one of the best Indian media advertising agencies. They are the champions of DOOH branding throughout the country. Armour Digital has placed integrated digital displays at airports, bus terminals, malls, and other major populated areas in the city. Thus if you wish to keep your viewers engaged with your digital ad campaign, consult Armour Digital.
- Blue Ocean Media: Are you of the opinion that fresh talents are more creatively promising? If such is the case, then you should surely consider Blue Ocean Media. The company is a relatively new young advertising agency in the market and has made its name by delivering good value-for-money deals. Their USP lies in large and wide format outdoor media advertising options. Like other advertising agencies, they have expanded their services to include digital services like screens, digital PODs, etc. So, get in touch with Blue Ocean Media if you wish to have digital advertising solutions within a budget.
- OOH India: OOH India extensively harbors specialization in digital media. Their operations span in 18 cities in the country. Besides this, their portfolio includes installing over 4500 digital screens through the length and breadth of India which reaches out to over 70 million viewers. Thus if you wish to collaborate with an experienced advertising agency with a niche in high-profile branding, choose OOH India.
- MyHoardings (Jugnoo Media Pvt. Limited): If you wish to have a personalized DOOH advertising campaign well within your budget, MyHoardings is the best media agency to get in touch with. Along with providing customized deals to the clients, they also go the extra mile to ensure greater efficiency. They have ventured into all kinds of advertising and offer varying media options to generate the maximum impact and ROI. MyHoardings provides services in almost all the major cities of the country. Therefore, you will be able to get their assistance and services in all corners of the country.