MyHoardings

Outdoor Advertising Company |Airport Advertising|Car Bus Branding Agency

Types of Media Marketing Options

6 min read

Media Marketing

A brand owner can choose from multiple media channels to promote his brand. Product/services Brand Advertising is not confined  to a particular or limited media. A company can launch the same brand building promotion campaign through various possible mediums provided he can afford the advertisement cost of launching the campaign through multiple options  at a time. So, let us have an idea about common media options used for starting  an Out of Home advertising campaign.

Billboards

Billboard or outdoor hoardings advertising is the most common OOH advertising option with the advertisers. Billboards are of two types- ordinary and digital billboards. Normal billboards were used as traditional tools of OOH outdoor advertising. In contemporary Out of Home advertising practices, digital and lit hoardings have replaced conventional billboards/hoardings. Digital billboards are easily operated and good thing is that the advertiser can make changes in his ad or design any time he wishes to do so as per requirement.

Innovative Media Marketing

 

Electronic kiosks

Couple of years back,Kiosks were used as normal tools of launching an Out of Home Advertisement campaign. The usages of kiosks were only available to some specific locations. But, with the technological advancement, electronic kiosks are being used widely at present. These kiosks are visible in and around tech parks,cinema halls, shopping malls, road side etc. Seen as one of the effective tools of modern OOH advertising electronic kiosks are mostly used by maximum number of outdoor advertisers in India.

Backlit translits

Now-a-days Backlit translits are amongst the commonly used tools of outdoor. These OOH advertising tools are easily visible at airports, shopping malls, metro stations, bus shelters etc. Reason behind Backlit translits are mostly used by outdoor advertisers as these tools provide effective brand message to passing customers. The usage of Outdoor advertising tools is not limited to a selected few. From time to time and with each technological introductions in market, various OOH advertising tools will further be launched  in the market.

Find list of all Outdoor or OOH Advertising Media companies list at:

http://www.myhoardings.com

 

Outdoor Advertising Rates in Noida

Mode of AdvertisingSize (In Sq. Feet)Rates ( Start from)
Hoardings12x8₹ 10,000
Unipoles10x10₹ 5,000
Skywalk12x8₹ 40,000
Bus Shelter12x8₹ 1,20,000
Metro Pillar12x8₹ 18,000
Digital OOH10x10₹ 30,000

FAQ’s for Out of Home Advertising in India-

All forms of advertising which is carried out outdoors, eg. Outdoor Hoardings, outdoor billboards, various Transit media advertising like Bus Branding, Train advertising, Car branding, Pole kiosk advertising, Gantry Ads etc. comes under category of “Outdoor Advertising”.

Outdoor Hoardings in India are considered as Traditional form of Advertising which is highly relevant in today’s times as well. Other options of outdoor advertisement in India are Transit Media, Tech Park Ads, and Bus Shelters etc.

Hoardings are big size display boards which you often see on the roadside. Hoardings provide ad spaces to advertisers to showcase their products and services and are usually owned by Private players, Government Municipal bodies, various corporates etc.

No. There are many illegal Hoardings that have come up in Indian cities. Government Municipal corporations continuously work to address the menace of illegal Hoardings in order to safeguard the interests of genuine media owners who pays legitimate taxes to the government.

Prices of hoardings in India are decided by location, size, lit/non-lit, number of footfalls in vicinity or the traffic etc.

MyHoardings.com is a platform that gives you the facility to check the prices of the Hoardings in India, location of the Hoardings, the size and the type of Billboard before booking them online. Please contact us at + 91 9953-847639 to check the availability of the India Hoardings you have selected.

MyHoardings.com will provide you campaign start and end date images. We also provide paid monitoring service in case client need continuous monitoring of the Outdoor Media on display.

Average cost of advertising on Hoardings depends on many parameters like, the locality of the Hoardings, Size of the Billboard, whether it is Lit or Non-Lit, the time of year when the ad has to be placed. Usually rates are high during festive season when various brands have more marketing budget to improve their sales figures.

It again depends on various factors. Usually average size Hoardings are booked for a normal period of one month however there are Billboard sites which are located on very premium locations and come up with a very huge amount for advertising, are also available to be booked for single one day, weekly etc.

Lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people who you see them during night as well. Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night it in absence of electricity.

Front Lit Hoardings are illuminated using bulbs/LED that are placed in front of the Billboard and flashes light on the Hoarding, However in case of backlit Hoardings the source of light is behind the Hoarding rather than in front.

Total rental comprises of Rental + Printing + Mounting + Taxes (Monitoring Extra). The rentals for hoarding in India are subject to changes depending on various factors. We encourage you to contact MyHoardings at +91 995384-7639 or drop us an email at business [at] myhoardings.com to confirm final rates.

MyHoardings.com will be happy to be your End-to-End advertisement partner in India .We take care from designing to printing to mounting of billboards. For complete services, we want to ensure your ad campaign goes live without any glitches and provide you the maximum ROI for your investments on marketing.

Usually a single Hoarding can also be booked for advertising purposes.

In case of natural disasters when the ad on display Hoardings get damaged, Client have to bear printing and mounting charges and “Advertisement” can be displayed for the booked space until rental period ends, without any issues.

Yes. The ad creative can be changed while the campaign is live. However printing and mounting charges has to be additionally borne by the client for the same. Minimum campaign duration in such cases is 1 month.

MyHoardings provide end to end brand promotion services in India ranging from Target audience identification to Media planningMedia Buying and Media selection to campaign execution and monitoring services to report submission.

Load More

Leave a Reply