Bus Branding in Guwahati
Guwahati ranks among the busiest cities in the country and rightfully so since it is the most important city in the North-Eastern region of India. It serves as the connecting city to the other major cities of the North-Eastern states of Arunachal Pradesh, Meghalaya, Nagaland, Mizoram and Tripura. The locals and the tourists thus heavily rely on the road transportation network of Guwahati to ferry them to their homes and to the tourist destinations.
The Guwahati division of the Assam State Transport Corporation is therefore the lifeline of the people and the tourism of the North-East. Besides being the largest city of the North-East, Guwahati is also the epicenter of the major economic activities of the aforesaid states. The city houses the headquarters and the main branches of almost all the major national and international business organizations along with the only international airport in the North-Eastern part of India. Thus, Guwahati serves as the gateway of Arunachal Pradesh, Meghalaya, Nagaland, Mizoram and Tripura along with its own state of Assam. Hence, it is a vantage point of road transportation throughout the entire North-East and planning an eye-catching campaign in the economic capital of the region is an ace advertising move that you ought to try for the maximization of brand visibility.
A bus branding initiative in Guwahati promises a plethora of benefits for your company. A few of them are:
- Guwahati Inter State Bus Terminus is the biggest in the North-Eastern region of the country. Guwahati ISBT offers connectivity to the major North-Eastern cities in India along with being the most important mode of intra-state transport for the people. Therefore, a branding initiative with the bus services of Guwahati is bound to give your brand a trans-regional visibility throughout all the six North-eastern states of India.
- A fair chance of international exposure: The buses of Guwahati are availed by international budget travellers as well to travel to the interiors of the region and thus a bus branding campaign in Guwahati is sure to win even the attention of foreign tourists.
- Advertising on buses will help to mobilize your brand among the masses of North-Eastern India: A full exterior advertisement on a bus has the potential to act as a mobile advertising devise on wheels to promote your brand at places the buses traverse through. Even a small back or a side panel will go a long way to etch out the name of your brand among the passers-by.
- A great one-time investment advertising campaign: A bus branding initiative is arguably the most efficient way to spread the awareness of your brand and your company because not only does a bus branding initiative engage people at the bus stands but also along the way. Thus a single-time expenditure in a bus advertising campaign has the ability to engage thousands of people spanning a distance of over hundreds of kilometers in the North-Eastern region of the country, a region which is seldom treated as economically elusive by the companies from the other parts of the country.