Have you ever considered that the top of a car could also be used as an advertising platform? Yes, you read that right. Car top advertising in India is an underrated and underused advertising media option. Just like the exterior of a cab is used as a transit media advertising option, car top branding is another medium. With the preferred use of digital media on the car tops, these mediums then become the moving digital billboards atop cars.
The advertising world is gradually waking up to the potential of car top branding. What was once an underutilized advertising space, has now become the go-to option for marketers for promotional purposes. Car top branding has brought a greater scope of branding activities for advertisers. With this, the empty roof of the cars can be used effectively for spreading the messages of the brands. Therefore, car top branding has the capacity to invoke hundreds of thousands of brand impressions per day.
Why should you opt for car top branding?
The advertising services have soared after the advent of digital media. In this scenario, pre-paid cab services are the most suitable option for this kind of OOH advertising. Thus, the passengers and onlookers will be able to enjoy a premium viewing experience with car top branding.
Additionally, car top branding has the advantage of all-day branding, 7 days a week. In this way, the branding of products can go to the remotest corners of the urban places in India. Along with this, car top branding is both an efficient and cost-effective way to promote brands and products.
Besides these benefits, since car top branding is mostly digital, the branding can be pre-programmed. The digital asset communicates with built-in real-time GPS in the cars. As a result, the playback of the media can be pre-planned for geo-targeting preferences. On a similar note, the weather, the time of the day, etc. can also be effectively put to use for media playback. Therefore, car top branding offers programmed and digital services that are unique to transit media and outdoor advertising.
Furthermore, car top branding operates on remote network management. That is to say, the cellular network connected to the digital displays of the cars enable location-wise ad broadcasting. Similarly, through this technology, the content of the media can also be scheduled and programmed. Thus car top branding takes a distinctive approach to OOH branding that redefines advertising through its technological prowess.
So, give your brand a tactical and creative edge by opting for car top branding, the newest brainchild of the evolution of digital OOH technology.