Enough potential in urban India before going rural: L’Oreal Paris
L’Oreal Paris is originally a French beauty brand, which was introduced in India in the year 1993. With passing of two decades, now even a child knows about the L’Oreal beauty products. It has grown very fast as it has been recognized and accepted by a lot of people in a little span of time. According to the company survey, it ranks number 3 in Indian Cosmetic Market.
Total market value of all cosmetic industries in Indian market is around Rs. 81,000 crore and share of L’Oreal Paris products are Rs. 3,000 to 3,500crore a year.
The company keeps itself updated with changing needs and trends with the help of media advertising and marketing. To connect with various customers, the company uses television, digital, social media platforms and other media. The starting price of company’s product is Rs. 3 and it is making all possible effect to catch a wider range of people.
Why not “Rural Advertising” ?
L’Oreal Paris general manager Ragjeet Garg says, the company is more focused towards urban population as there exists enough potential and later on it will focus on rural areas advertising . The object is to attract as many consumers as possible but the first preference is to gain urban population’s attention in wider scope.
The signature phrase “Because we are worth it” resembles the company’s motive, that is, to provide and improve the self-unique beauty of every woman as an individual.
The main Brand Ambassadors of L’Oreal international includes A-list Bollywood actresses like Aishwarya Rai Bachhan, Sonam Kapoor, Deepika Padukone and the main reason to choose them as Brand Ambassadors is their ability to attract and influence wider range of people of any age group and lifestyle.
Recently the brand celebrated its bond of glorious 21 years with Cannes Film Festival and it was a treat to watch their bond. Garg claimed that association with Cannes is not for achieving a fair return in market but is for inspiring people to understand that beauty is for everyone.