Hotstar bags more video advertising from brands this IPL season!
One of the most popular OTT platforms in India, Hotstar, streams video, popular shows, movies, live cricket and news. Available in 9 regional languages, the on-demand video platform is quite popular among youth. The Hotstar has gained more popularity for streaming live matches and garnered over 200 million views for video advertising during the last season of IPL matches. The coming IPL season that begins from 29th March 2019 to 19th May, 2019 will also be live-streamed on Hotstar app. As the only digital platform to stream live matches, Hotstar is being the dependable digital advertising platform for brands this IPL season.
What makes video advertising on Hotstar impactful?
- Precise targeting: The advertisers and brands can precisely target audience segmented on the basis of demographics and geographic of the viewers. For instance, female-interest oriented brands like cosmetics can advertise during popular daily soaps streaming on Hotstar while bikes and car brands can be promoted during Live-matches.
- High rate of conversion: Features like ‘clickable ads’ enable users to take action instantly. For instance, an apparel ad with ‘50% sale Buy Now’ will prompt action from the user instantly.
- Highest viewership: Hotstar app attracts viewers especially for live-cricket and subsequently for popular shows and movies. According to the research reports by Nielsen (American Information, data and Measurement Company) On Hotstar, 70% of Hotstar viewership was credited to IPL season 8 and this time the viewership is expected to expand further.
- Niche audience: The Hotstar app attracts young audience that falls between the age group of 15-34, affluent audience that spends most on consumer durable and approximately 75% of urban audience. This enables brands to design communication message according to the needs and demands of target audience.
Being the only digital platform to stream IPL matches live, the Hotstar app pulls loads of cricket lovers spread across the country. Therefore, for brands, this IPL season opens infinite opportunities to reach their target audience in a cost-effective and impactful manner.