How to make the best use of OOH advertising?
OOH advertising or out-of-home advertising is done with the intention of reaching the mass audience. This kind of advertising tries to garner the audience’s attention when they are outside their home. The audience on the other hand get attracted to unconventional medium of advertising and pay more attention to it as compared to other conventional mediums such as TV commercials or print ads. Advertisers try to take advantage of their travel time and wish to convey the brand message through attractive and impactful outdoor advertising mediums.
How to present the brand through outdoor advertising?
From luxury brands to economic brands every brand can put the brand message via outdoor advertising for maximum exposure and brand awareness. However, the brands that benefit the most from OOH Ad media take care of few important details such as:
• Message: OOH media try to lure the audience while they are on the move, so the brands have limited time to capture the viewer’s attention. If the brand message isn’t crisp, creative and clear, the target audience might leave the spot without noticing the brand ad.
- Motive: The purpose of the outdoor ad must be very clear. Whether the brand wish to announce a store opening, the USP of the product, a new product launch or any other vital information, the outdoor ad must reflect the same.
- Novelty: Hoardings, billboards, banners etc., aren’t something that has not been used by brands but using the same medium in creative and impactful way makes the brand stand out. Also, experimenting with new forms of outdoor media such as LED screens, digital hoardings and billboards too grab instant audience’s attention.
- Location: The most important aspect of a successful outdoor advertising is the choice of location for the ad. The outdoor ads intend at fetching maximum eye-balls and influenced viewers. Therefore, choosing the ad site with high footfall is best suited for outdoor ads. Popular outdoor ad location includes busy markets, highways, and airports, near malls, petrol pumps, railway stations and main streets of the city.
- Out-home-advertising serves the purpose of creating brand image and brand awareness while promoting the viewer’s to take some action in favour of the brand advertised. Through outdoor ads the brand tries to reach mass audience and expose the brand to diverse consumers with one brand message. Outdoor ad agencies such as MYHOARDINGS hold expertise in outdoor ads and have bankable client record. The agency have pan India presence that enables clients to promote in any part of India.