Office space branding: Tailored to tap influential consumers!
Office space branding can be understood as placement of product and service ads in the office space to influence the purchase decision of employees, professionals and delegates. It is calculated way to target niche audience present under one roof. This kind of branding saves time, cost and effort involved in reaching specific group of audience dispersed at different areas through conventional methods of advertising such as TV commercials, print and radio ads.
Office space branding for brand promotion –
Office spaces are well organised and structured. The space within office is well illuminated and has various points for promotions such as elevators, washrooms and lobby areas. The advertisers can place ads in these areas to grab the attention of the target audience. The brands can interact with the audience on one-to-one basis through:
- Digital ads via digital screens and hoardings.
- Posters and banners on the doors of the elevators and inside the elevators.
- Banners and posters in the lobby areas.
- Posters in the restroom.
Brands that can benefit from office space branding:
- Insurance companies
- Travel and Tourism
- Health care
- Home loan
- Real Estate companies
Type of target audience at office:
- Consumers with high purchasing power
- Decision makers of the family
- Peer group influencers
- Bread winners of the family
- Lower level employees looking for products and services that uplift their living standards.
Office space branding is highly rewarding as it tries to tap the consumers that are mostly decision makers and have high purchasing power. Moreover, office space is very quit, calm and uncluttered and any communication done within this space gets complete audience attention thus making the band message more receptacle. MyHoardings outdoor advertising company offers best corporate branding or office space branding solution in popular cities like Delhi, Bangalore, Pune, Mumbai etc at most cost-effective rates in the industry.