Where there is scrumptious food, there comes delightful customers! Yes! good food and inviting ambiance pulls foodies like a magnet. Today, ‘eating out’ is a trend and food joints are taking full advantage of this new age culture of inviting people over food and spending quality time with each other. Apart from food industry, advertising industry is going high on scooping out maximum audience attention through attractive advertising in and around ‘food courts’.
Food Courts are usually located on the top floors of prominent malls with ample footfall. The food courts are strategically located near cinema halls, play zone and club area to attract mall audience. Malls of various size and audience capacity are scattered around popular cities like Delhi and NCR, Gurugram, Chandigarh, Bangalore, Pune, Hyderabad, Mumbai and many more. The Food court area gives the mall audience a place to eat, sit and relax with while they shop, watch movies and hang around the mall. Food Courts have ample sitting area, so even if the customers are not ordering anything , they can still sit and relax while observe other things going around !
Advertisers can deliver their brand message while the consumer is busy eating through different advertising collateral such as:
- Table Top Stickers
- Wall Panels
- Stall Space
- Leaflet Distribution
- LED Screens
- Cash Counter Gate branding
- Grey wall Posters
These attractive advertising collateral will lure the attention of the audience present at the food court and will provoke them to know what the brand message is all about.
The Food Court advertising benefits include:
- Unmatched footfall
- Huge Brand Recall
- 10 times more ROI in comparison to any other media.
- Dwell time is minimum one hour.
- Captivating audience
- Zero Ad avoidance
- Low CPT (cost incurred to reach 1000 people)
- Multiple impressions in one visit
- Strategical branding at attention grabbing areas.
Food Courts have become an indispensable part of every standard and premium mall and therefore advertising at Food Courts result into better audience attention as the audience present here is in relaxed state of mind and easy to attract.