Engaging in brand advertising in a city like Gurugram should be a significant part of one’s advertising campaign. The expansion and urbanization of the city have changed the constitution of Gurugram. Not only is it now a part of Delhi NCR but it is also now a major commercial city in North India. Therefore, people from all over the country migrate to Gurugram for job opportunities and academics. So, branding in Gurugram will let you advertise your brand to a wide variety of audiences.
There are quite a few options of branding in Gurugram. One of the most potent forms of brand advertising is non-AC bus advertising. Advertising on non-AC buses goes a long way to spread your brand’s message. While other modes of transportation are popular in the city, a large section of people in Gurugram avail of the bus services. Therefore, bus branding gives you positive results of creating a niche for your brand in a city.
Benefits of investing in non-AC bus branding in Gurugram:
There are a plethora of advantages of advertising on non-AC buses in Gurugram:
- Bus services are availed by people from all age groups and demographic backgrounds. Therefore, your brand will register views from students as well as working professionals from different industries, from toddlers to elderly people. So, the possibilities of brand exposure are greater in the case of bus advertising.
- Through bus advertising in Gurugram, you will be able to garner the attention of both the passengers and the onlookers. Especially in the major traffic areas in the city, people will come in close contact with your brand. So, the brand impressions are relatively higher through bus advertising than through most other transit media options.
- Bus advertising in Gurugram gives you the added advantage of branding to people from the entire NCR. This is because people from the National Capital Region come to Gurugram every day for work. So, apart from the local residents of the city, bus advertising in Gurugram gives you the advantage of branding to the ‘outsiders’ of the city.
- Buses in Gurugram run through almost all the major roads and streets of the city. So, along with the buses, your brand will travel to different corners of Gurugram. You can also control the audience of your bus advertising campaign by opting for specific bus routes in the city. Contrary to popular belief, it is indeed possible to target audiences through bus branding.
- Bus branding is one of the cheapest ooh advertising media options. Furthermore, with respect to the number of brand impressions bus advertising registers, the cost per view comes out to be one of the lowest. Therefore, bus advertising is surely an effective and affordable advertising media option to invest in.