The concept of advertising has crossed all boundaries in terms of creativity. Anything useful for advertising purposes is utilized completely. Despite the popularity of other advertising options, transit advertising is gaining importance in the present day. As the other forms of advertising formats like banners, hoardings and digital screens are fixed, even though advertisements are changed on them, the effect created by them is less than transit advertising. Transit advertising includes advertising on buses, Lorries, rail, airplanes, autos, etc. The effect of auto advertising in Pune is being briefed in the article.
Pune is the busiest and most highly populated city in India. No matter if there is a rise in the cost of living of the people not all people can afford to travel in their vehicles. Sometimes, in search of a job or for studies purpose, people migrating from other places and won’t be in a position to spend more on transport. The common man prefers auto as it is economical and fast in providing services. Even though the auto is a three-wheeler and is capable of carrying 3-4 people at a time, the area it covers is more than any other transport. When the following benefits are enjoyed, the effect of auto advertising in Pune can be experienced:
- Revenue to the auto driver: An auto driver earns less than any other transport driver. The bus driver gets his salary for driving the bus. Whereas an auto driver has to earn his income only by driving an auto. No one pays him any salary. When an auto is purchased on loan, it becomes an additional burden to the auto driver as he has to repay the interest and the principal amount at regular intervals. In such situations, an advertisement (sticking advertising posters or small-sized banners on the auto) on an auto gives a chance of earning additional income.
- Wide coverage: As the auto is small, it is capable of traveling on any type of road or the interiors of the city. An advertisement on auto will be viewed by people wherever the auto is traveling.
- Audio promotions: This option is popular when a school has to be promoted. The auto driver is given a recorded message about the importance of the school and is asked to travel in a particular area or residential colonies. The recorded message is played continuously and the auto keeps roaming during the specified time. This is a good way of creating awareness of the existence of the school.
- Advertisements costing small budgets: Sponsoring advertisements on big platforms will be a burden for startup companies. As it is very economical, they can opt for auto advertising.
- Local brand promotion: Since the movement of the auto is only within the city limits, special importance can be given to the promotion of local brands. This way the nativity can be saved.
Conclusion: There is a time limit on advertising any product. It depends on the negotiation skills of the auto driver which decides whether the advertisement has to be continued further or not. As the size of the auto is small, the advertiser should ensure that the advertisement fits the auto.